Find Goodway Group online at I've applied to a few roles within Goodway Group in years past, and most recently was offered a position as an AE but declined as I wasn't interested in a non-guaranteed bonus incentive format. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. “The story behind OfferIQ™ is a great one Our team collaborated with clients to fundamentally change automotive creative, and we used Goodway’s digital and programmatic strengths to do it.” Additional Goodway research has documented that when Goodway coordinated Zone campaigns with LMA campaigns, there was a 131% increase in conversion rate, reducing Cost Per Lower Funnel Actions by 59%.įor additional information and an example of the MCE OfferIQ™, visit: About Goodway Group “It is Goodway’s deep experience across the automotive Tier II and Tier III sectors that fuels innovative digital deliverables like the OfferIQ™ MCE,” says Dave Wolk, Goodway CEO. Available scenes include city skylines, regional landscapes, and seasonal graphics. This enables Zones, LMAs, and dealers to easily build and run campaigns that integrate brand-approved video assets, any vehicle or incentive and specific identification for Zone, LMA or dealers.Ī selection of backgrounds is available with the MCE to add another layer of visual customization. The enhancements to OfferIQ™ not only increase conversion and completion rates, they also build on OfferIQ™’s ability to offer automated ad customization. While developed for our automotive clients, OfferIQ™ could be applied to other businesses that serve customers through a brick-and-mortar multi-location model.” Our creative team developed a very capable dynamic ad creation system that gives our auto clients the ability to customize their marketing messages, which we have learned through market research, is extremely important to them and the ads build themselves each time they run.
Smihal added, “Goodway is the only agency offering a product as powerful as the new OfferIQ™. The ad background is customizable regarding geography and/or season, to make the ad more relevant. The feature offer (type) is larger to make the offer a quicker read. The feature vehicle is larger to better identify the ad’s focus. The dealer’s logo and address now accompany the dealership name to improve the connection to the dealer which helps lift conversion rates. Specific MCE improvements over the original OfferIQ™ ad units include: Goodway’s proprietary system dynamically builds and delivers each ad in under 200th of a second. The OfferIQ™ approach ended the era of traditional commercial tags or customized “doughnut hole” sections in the middle of an ad. In addition to a better presentation of vehicle-specific incentives, OfferIQ™ enabled automatic at-scale ad customization for each participating dealer. Introduced in October 2020, the original OfferIQ™ creative provided Goodway’s automotive clients with a revolutionary dynamic video ad unit. The improved dynamically-generated ad package meaningfully increases ad performance metrics. The updated product is designed expressly for automotive OEMs, Zones, LMAs, dealers, and their partner agencies. Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announces their mid-cycle enhancement (MCE) to the company’s successful creative overlay ad unit, OfferIQ™. New York, New York -News Direct- Goodway Group
Goodway’s Enhanced Digital OfferIQ™ Ad Unit Builds On In-Market Success Of Original
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